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Marsh Auto Group Case Study

May 28, 2024
Marsh Auto Group Case Study

Marsh Automotive Group, a new and used car dealer, headquartered in Traverse City, Michigan has been acquired by Serra Automotive, a privately-held retail automotive group. This case study highlights the unique process of this transaction.

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Written by

Kahla Cooper

Kahla Cooper

Director of Marketing

Kahla Cooper is a senior marketing leader with more than two decades of experience building, executing, and scaling integrated marketing and communications platforms within financial services and professional services organizations. Kahla excels with her strategic vision and hands-on execution. She thrives in a fast-paced, entrepreneurial environment and partners closely with senior leadership to drive measurable business results.
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